Driven by Research, Powered by Voices
Our platform is built on PhD-level science and insights from over 4,000 women, men, and couples.
"You talked. We listened. Together, we built the future of preconception care."
Evidence-based. User-centred. Scientifically validated.
Our approach combines rigorous academic research with real-world insights from thousands of people planning for pregnancy, ensuring our platform meets genuine needs with scientifically sound solutions.
PhD Research Foundation
Our platform is built on comprehensive PhD research conducted at King's College London, focusing on identifying gaps in preconception care and developing evidence-based interventions that truly make a difference in people's health journeys.
Community-Driven Design
Every feature on our platform stems from listening to over 4,000 voices through focus groups, surveys, and in-depth interviews. We didn't just ask what people wanted—we understood their challenges, fears, and aspirations around starting a family.
How we built Conceive
Our comprehensive 5D research process ensures every element of our platform is grounded in evidence and designed around real user needs.
Discover
We began by understanding the landscape of preconception care through systematic literature reviews, expert consultations with healthcare professionals, and analysing existing gaps in NHS service provision.
What we uncovered:
- • Limited accessible preconception information for diverse audiences
- • Lack of personalised guidance for individual health circumstances
- • No comprehensive digital tools integrating NHS/NICE guidelines
Define
You talked, we listened. Through 50+ focus groups and surveys reaching over 4,000 women, men, and couples, we gained deep insights into the real challenges, questions, and needs around preparing for pregnancy.
Key insights from our community:
- • "I didn't know where to start or what was most important"
- • "The information online was overwhelming and contradictory"
- • "I wanted guidance that understood my specific health situation"
- • "My partner wanted to be involved but didn't know how"
Develop
Armed with evidence and user insights, we designed and developed our digital platform. Every feature—from Maya, our AI health adviser, to personalised dashboards—was crafted to address the specific needs we identified.
Solutions we created:
- • Personalised health assessments for women, men, and couples
- • Maya: AI chatbot providing 24/7 evidence-based guidance
- • Interactive dashboards tracking preconception health metrics
- • Tailored recommendations aligned with NHS/NICE guidelines
Test & Validate
We rigorously tested our platform with real users, gathering feedback through usability studies and pilot programmes. Every interaction was analysed to ensure our platform truly delivered value and improved preconception health outcomes.
Validation outcomes:
- • 94% of users reported increased confidence in their preconception journey
- • Users found personalised recommendations highly relevant and actionable
- • Significant improvement in health literacy around preconception care
Deploy & Evolve
We launched Conceive as a living platform that continuously evolves. We monitor user engagement, clinical outcomes, and emerging research to ensure our platform remains at the forefront of preconception care innovation.
Our ongoing commitment:
- • Regular updates based on latest NHS/NICE guidelines and research
- • Continuous user feedback integration and platform improvements
- • Partnerships with healthcare providers to enhance service delivery
- • Expanding resources to support diverse preconception needs
A research-led approach, backed by experts
Our research is led by PhD-level experts and strengthened through partnerships with leading universities, NHS trusts, and clinical specialists.
Academic Excellence
Based at King's College London, our research maintains the highest academic standards whilst remaining accessible and practical for everyday use.
Clinical Collaboration
We work closely with NHS healthcare professionals, ensuring our recommendations are clinically relevant and safely implemented.
Continuous Innovation
Preconception health is complex and ever-evolving. Our research never stops, continuously refining our platform to meet emerging needs.
This collaborative model keeps MyPreconceptionHealth at the forefront of preconception care innovation, ensuring our guidance is not just intuitive, but scientifically sound and clinically relevant.
Experience research-backed preconception care
Join thousands who have already started their journey with evidence-based guidance tailored to their unique needs.