Privacy Policy

Your privacy and data security

Our top priorities at Preconception Care

Last updated: October 1, 2025

Conceive is developed as part of a PhD research project at King's College London (KCL). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our platform.

Information We Collect

Personal Information

  • Name, email address, and contact information
  • Health and medical information relevant to preconception care
  • Lifestyle and wellness data
  • Assessment responses and health goals

Usage Information

  • Platform usage patterns and interactions
  • Device information and browser type
  • IP address and general location data

How We Use Your Information

  • Provide personalised preconception care recommendations
  • Conduct academic research to advance preconception care knowledge
  • Improve our platform and services
  • Communicate with you about your health journey
  • Ensure platform security and prevent misuse

Research Use

As part of our PhD research project at King's College London, anonymized and aggregated data may be used for:

  • Academic research publications and presentations
  • Improving preconception care methodologies
  • Contributing to scientific knowledge in reproductive health

All research use follows strict ethical guidelines and institutional review board approval.

Data Protection

  • All data is encrypted in transit and at rest
  • Access is restricted to authorized research personnel only
  • Regular security audits and updates
  • Compliance with GDPR and other applicable privacy regulations
  • Secure data storage within KCL's approved systems

Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your data
  • Withdraw consent for research participation

Questions About Privacy?

If you have any questions about this Privacy Policy or our data practices, please contact us.

King's College London

School of Biomedical Engineering & Imaging Sciences